SEAT Arona

Bringing brand personality to life

This section shows the work I created for the launch of the SEAT Arona. It

demonstrates the SEAT brand personality that brings a playful and engaging

voice to all communications. Each piece is created to connect with a broad

audience and deliver clear and compelling messaging.

Because there’s no brand without story

Scripts

I create scripts to help users navigate the SEAT app and facilitate the use of safety and infotainment features available for all models. I attend studio recordings and direct voice artists in order to remain on brand.

Aftersales

The objective of this all-season tyres campaign was to avoid using typical images of car wheels while embodying the playful tone of the SEAT brand.

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