SEAT Arona

Bringing brand personality to life

This section shows the work I created for the launch of  the SEAT Arona. It 

demonstrates the SEAT brand personality that brings a playful and engaging

voice to all communications.                                                                                             

Each piece is created to connect with a broad audience and deliver clear and

compelling messaging.                                                                                                         

Because there’s no brand without story

Scripts

Scripts to help users navigate the SEAT app and facilitate the use of safety and infotainment features available for all models. I attend studio recordings and direct voice artists to ensure the tone remains on brand.

Aftersales

A creative solution to avoid using uninspiring images of car wheels and embody the playful tone of the SEAT brand.

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